About Bromberg Consulting

Established in 1997, Bromberg Consulting is deeply rooted in strategic processes that have been proven to bring success to our clients. With expertise in the areas of branding and strategic marketing, change management and technology adoption, we have a comprehensive knowledge of how to create and manage perceptions and beliefs to influence desired changes.

Bromberg Consulting offers strategic marketing and change management services in two key areas:

Branding & Marketing Services

Bromberg Consulting specializes in helping organizations build sustainable identity in the marketplace by developing and implementing comprehensive brand strategies and integrated marketing activities. A brand is a blend of tangible and intangible attributes, living in the minds of your customers and other stakeholders. Bromberg Consulting works to help you manage this important asset, to create influence and generate lasting value in the markets you serve.

Our proven strategies and processes enable new company and product launches, rebranding, competitive positioning and other critical initiatives. We believe creative thinking and problem solving that explore a range of possibilities, followed by the development of supportive plans, enables companies to establish and maintain their most favorable, defensible place in the markets they serve.

Technology Adoption Services

Bromberg Consulting helps health care organizations prepare their people to optimize the use of EMR technology. We partner with clients and their vendors to support implementation strategies that are comprehensive and inclusive not only of the technology itself, but the many types of users and how implementation impacts their work. Our background includes in-depth work with the largest civilian EMR implementation in the country (Kaiser Permanente), and our team has worked hands-on with clinical staff in both inpatient and outpatient environments.

We have developed strategies across the continuum of technology adoption from go-live preparation to stabilization and optimization. We believe that go-live is just the beginning – the starting point from where the organization can begin to realize the benefits and value of the investment. It is what follows in ongoing acceptance, understanding and utilization where the real value can be achieved and transformation can occur.