The Susan Bulkeley Butler Institute Case Study

Susan Butler is CEO of The Susan Bulkeley Butler Institute for the Development of Women Leaders and author of Become the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success. She is an accomplished business executive, holding the distinction of being the first woman partner with Accenture (formerly Anderson Consulting).

With the upcoming release of her new book, Susan needed to develop a brand strategy that would help her identify and articulate her brand personality and attributes. This would ensure that the brand was being leveraged in all of her business endeavors including The Susan Bulekely Butler Institute, her consulting business, and her book promotions.

Susan partnered with Bromberg Consulting to develop her overarching brand position and strategy that would assist her in optimizing all of her business opportunities. With this strategy in place, a complete redesign and revamping of her website created one location to promote her work and communicate with her various audiences, while offering a fresher, more professional look and feel.