CARF International Case Study

Founded in 1966 as the Commission on Accreditation of Rehabilitation Facilities, CARF International is an independent, nonprofit accreditor of human service providers in the areas of rehabilitation, employment, child and family, community, and aging services.

New management came on board and implemented a new business strategy which included expanding their well-known accreditation process into other health care services provides. To accomplish this, management recognized that updating their brand presence would be an important first step.

Bromberg services included:

• Brand strategy process
• Focus groups with current customers and non-customers
• Positioning development
• New graphic look and feel
• Web site redesign
• Collateral redesign

The CARF family of organizations currently accredits more than 4,900 providers at more than 17,000 locations in the United States, Canada, Western Europe, and South America. More than 6.3 million persons of all ages are served annually by CARF-accredited providers.