CellzDirect Case StudyCellzDirect is a biotechnology company that develops innovative in vitro products and services to accelerate the discovery and development of safe and efficacious drugs.
CellzDirect partnered with Bromberg Consulting to launch the start up with a comprehensive plan to define and convey that vision – 'Accelerating the Development of Safe and Effective Drugs'. In addition, since much of their marketing activity is focused on the scientific community and participation in meetings and conferences, we developed a direct mail campaign and trade show both to optimize their effectiveness in that market.
Today, CellzDirect employs 45 people and counts many of the largest pharmaceutical, biotechnology and chemical companies as well as academic and government agencies as their customers. |
As with most start ups, it is important to bring the small leadership team into a common and well articulated vision, as this provides the foundation in which to build the company’s brand identity. 
Our services included: