S&S Public Relations Case Study

S&S Public Relations is a full service public relations firm with offices in Chicago, Silicon Valley, Los Angeles, New Jersey, and Colorado Springs. Founded in 1978, S&S has built a strong reputation for excelling in securing media coverage for their clients. Over the years, S&S Public Relations has been commonly referred to as “SSPR” as in its Web site sspr.com.

In 2006, Leadership decided to officially change the company name to SSPR and partnered with Bromberg Consulting to create a new corporate identity and communications collateral. The new logo provides a fresh, new look for SSPR; one that better represents the organization’s culture and position and the type of clients they attract and serve. The new look and feel was leveraged into a redesign of the corporate Web site and business collateral.