Biographies

Leslie Bromberg - President

Leslie founded Bromberg Consulting in 1997. Her career spans over 20 years in marketing, product development and business management, with a focus in the technology industry. Bromberg Consulting has specialized in branding and strategic marketing to help launch companies, products and services. In 2003, Kaiser Permanente (a $31 billion national health care organization) selected Bromberg Consulting to brand and launch their organization-wide electronic medical record (EMR) system. When the launch phase was completed, Leslie and team became immersed in the adoption aspects of the deployment, applying strategies and skills to capture best practices and develop user adoption strategies that facilitate fundamental change, similar to those required in successful branding initiatives. Now, in addition to branding and marketing services, Bromberg Consulting offers strategies that cover the continuum of technology adoption, from go-live preparation to stabilization and optimization.

Prior to founding Bromberg Consulting, Leslie oversaw corporate communications worldwide, for a leading software company. Leslie serves on the Arizona Health-E Connection Steering Committee for the office of Governor Janet Napolitano and is a member of the Executive Committee of the Advisory Board for the University of Arizona MIS Department in the Eller College of Management. She is also a guest lecturer at the McGuire Center for Entrepreneurship Eller College of Management.

Randi Dorman - Brand Strategist

Randi has more than 15 years of marketing experience in Branding, Package Design and Advertising. She has worked with clients considered to be the best marketers in the world, including Procter & Gamble, Bristol-Myers Squibb, Borden, Pepsi, Maybelline and Clairol. Having most recently managed the Procter & Gamble business for Interbrand, she helped redefine brands such as Crest, Old Spice, Cascade, Febreze and Charmin, and helped create brands such as Whitestrips and Spinbrush. As a development partner in the Ice House Lofts project, she was responsible for its highly successful Branding program.

Bill Peterson - Marketing Strategist

Bill has over 20 years of executive management experience across a range of industry-leading technology companies including IBM, Dell and Compaq. He has served as an “internal consultant” for these firms, leading scores of successful strategy projects. Additionally, Bill has led a variety of sales and marketing organizations at these companies. Bill currently serves on the boards of directors for Magrabbit, Inc., the American Marketing Association, and El Buen Samaritano. He also is a guest lecturer at the University of Texas. Bill holds a BS in Mechanical Engineering from the University of Texas, and an MBA in marketing from Southern Methodist University.

Cathy Houdek - Marketing Strategist

With over twenty years of experience, Cathy Houdek has contributed to and managed a variety of sales and marketing plans and projects. Working mostly in high tech, she has been employed by Software Publishing Corporation (SPC), Lotus Development Corporation and IBM. In 1998 she helped launch and was VP of Marketing for ASP-One, an internet start-up that was later acquired by Apptix. Since 2002, Cathy has worked as a marketing consultant and project manager on virtual teams. Her work experience has covered many aspects of the marketing mix, including marketing communications, direct marketing, events, web marketing, channel marketing, positioning and strategy. She has been involved in projects for a variety of clients, including Acxiom, Kronos, Microsoft, British Telecom, NASA and NTT America. Cathy holds a BA in Communications from Roosevelt University and an MA in Liberal Studies from Northwestern University.